Dr. Pat Ibbotson, BSc, MSc, MBA, PhD, FHEA is a Senior Lecturer within the Department of Business & Enterprise at Ulster University. His main research interests relate to E-Business, SME Development, SME Internationalisation and Management Education. This research also overlaps with the sub-disciplines of international business, management strategy and entrepreneurship. A particular area of research interest relates to enquiry into the pedagogic issues associated with the use of E-Learning in management education. He has published in prominent Marketing and International Business journals on these issues and presented papers at major international conferences and symposia.

Pat is a Non-Executive Director of Maybe International and provides passionate counsel, expertise, guidance and advice in the shaping, building and optimization of our on-line learning platform. He is a pleasure to work with and is a great addition to the team.