Dr. Pat Ibbotson

Dr. Pat Ibbotson, BSc, MSc, MBA, PhD, FHEA is a Senior Lecturer within the Department of Business & Enterprise at Ulster University. His main research interests relate to E-Business, SME Development, SME Internationalisation and Management Education. This research also overlaps with the sub-disciplines of international business, management strategy and entrepreneurship. A particular area of research interest relates to enquiry into the pedagogic issues associated with the use of E-Learning in management education. He has published in prominent Marketing and International Business journals on these issues and presented papers at major international conferences and symposia.

Pat is a Non-Executive Director of Maybe International and provides passionate counsel, expertise, guidance and advice in the shaping, building and optimization of our on-line learning platform. He is a pleasure to work with and is a great addition to the team.



We in Maybe International can confidently say that all participants in our programmes on Leadership will gain many new and exciting insights into how managing in a more human way will enable them to achieve new levels of performance both in themselves and in their people, performance that will deliver ever better business results.

Working with Maybe International is a unique experience. Our whole leadership philosophy and approach has been developed with the central focus of bringing out the greatness in people  - unlocking the enormous potential that is waiting to be realised in each person. We know that nurturing this inner potential in a creative and honest manner will ensure they achieve more than they imagine is possible and empower them to do real justice to themselves and their organisations.

We believe that this level of improvement will be achieved by managing and leading with integrity and effectiveness and it is this belief, and fidelity to it, that enables managers to lead their organisations so successfully.

Brian F. Smyth

Managing Partner

Ximo Santonja

Design & Technology

Dr. Pat Ibbotson

Non–Executive Director

Rhoda Nolan


Eamon Malone

Sales Director

Luisa Vela

Wellbeing Specialist